Field Nation 2.0

Field Nation 2.0 was a major, multi-faceted product upgrade released to users on the Field Nation platform in 2024. The update introduced new features designed to improve the experience for both sides of the marketplace: businesses and service providers.

For businesses, the primary feature was the all-new Provider Match Experience, which made it easier and faster to vet and hire qualified service providers.

For service providers, the primary feature was the My Business Dashboard, a centralized tool that allowed them to track and analyze their performance and earnings.

My challenge with Field Nation 2.0 was to create social graphics that promoted these two key platform features while encouraging users to adopt the new upgrades. Transitioning to new systems—and unlearning familiar ones—can often feel inconvenient or overwhelming. With this in mind, my goal was to simplify complex concepts into clean, digestible, and approachable visuals that helped educate users on the new features and demonstrate how they aligned with their goals and could ultimately help them achieve better results.