Field Nation Provider Study

In 2023, Field Nation published The State of Independent Contracting in Field Services, an extensive study examining service providers across the field services industry. As the first study of its kind, the report contained a significant amount of research, data, and insights.

My challenge was to design a digitally promoted whitepaper that made this information easier to navigate, scan, and absorb. I translated large amounts of data into clear, engaging visual moments throughout the report, while also creating a supplementary infographic that highlighted some of the study’s most valuable data points and statistics.

Data visualization isn’t always straightforward—especially when much of the data relies on the same types of measurement and chart formats. A series of line graphs, for example, can quickly start to feel repetitive and difficult to engage with. I challenged myself to think beyond traditional report design and explore ways of presenting the data that felt more dynamic and less like simply reading a report.

By creating visual contrast, highlighting key statistics, and breaking down complex information into more digestible moments, I helped guide readers toward the insights that mattered most rather than expecting them to find those insights on their own.

Because, after all, numbers can be fun.