The Great American Home Search

I recently designed static and animated ads supporting a national Super Bowl campaign called The Great American Home Search (GAHS) by Redfin and Rocket Mortgage. GAHS was a limited-time, free-to-play event within the Redfin mobile app where users were tasked with solving a number of clues for a chance to win a $1 million home.

Given Redfin's recent rebrand and acquisition by Rocket Mortgage, this campaign provided an opportunity to bring awareness to the brand and drive users to install the mobile app.

I designed a variety of paid ads for the performance side, appearing across various social channels such as Facebook, Instagram, TikTok, and Youtube. The work was designed to capture attention quickly and guide users toward a clear call to action during a high-visibility national moment.

I feature two concepts I designed: 1MHomeBubbles and SearchMap. Both concepts were made into various static and animated sizes.